Camden Town Brewery is giving away 4-packs of Camden Stout for 20p to coincide with the big Six Nations match on Saturday, March 9.
The brewery’s Stout mascots will be popping up in Twickenham, Clapham and Camden, with scannable QR codes that direct stout-lovers to their web shop.
The 20p price is set in honour of the beer’s quick pour time of only 20 seconds.
Fred Nesbitt, head of marketing at Camden Town Brewery, said: “Our Camden Stout is fast, fresh and full of character, so it only felt right to bring it to life for this massive occasion; England V Ireland.
“Camden Stout mascots will be popping up in multiple locations to give people the chance to scan for a 20p 4-packs of Stout.
“Keep an eye (or two) out for our giant mascots – be warned, they’re quick!!”
The new stout is jet black, with an ABV of 4.0 percent and added nitrogen bubbles for a smooth finish.
Camden Stout is available now at Sainsbury’s and selected on-trade partners across the UK.